MARR
2018-2019
-
Marr is a London-based brand, focusing on eliminating social labels and embracing the true self by uplifting their consumers. Marr constantly innovates by offering services such as personal customisation and immersive in-store experience to achieve this vision.
During my 11 months assignment as a visual communication designer, I first developed and directed their Aw/19 campaign, released in January 2019. The campaign aimed to introduce the upcoming collection and forthcoming book and card game in a gender-neutral atmosphere.
As a result, the idea was to blend powerful minimal visuals with handmade illustrations and embroidery details. I applied these elements through online and offline promotion, followed by agent workbooks and store lookbooks. Besides, I created two promotional videos to showcase the garments in the first stage and an animated video presenting their book and card game in the second stage, increasing the campaign's impact.
Part-Time Work
Visual Communication - Art Direction - 3D Animation
Be The Source
MARR, 2019 Automne/ Winter Collection. Video and photography by Max Dirand
Poster Design
I Don’t Exist.
In addition to the campaign, I worked with Nathan Strnad to develop a powerful video for the launch of Marr’s first book and card game. It captures its symbols in a striking motion.
MARR x Alpha Industries
In the summer of 2019, Marr released its first collaboration with Alpha Industries, mixing both the tailored universe of Marr with the unparalleled quality of Alphas’s bombers.
Not Another Evening
Not Just Another Evening. A video by Max Dirand for Not Just Another Store, Marr and Last Night In Paris.