A-COLD-WALL

As part of my degree's final year, we had to develop a full situation report, analysing external and internal factors that could help manoeuvre a forward-facing strategy for future improvements. In this context, I studied A-Cold-Wall, a brand that sought to be an art project exploring the UK's cultural melting pot.

I applied these creative strategies to deliver an organic spatial design showcasing AC's innovative vision. As a result, I created an 800m flagship store in Brick Lane, where clothing merges with art and design-allowing more versatility in their offering and a touchpoint for creatively delivering their various collaborations.